The enhancement of behavioral data allows marketers to identify consumer patterns, uncover potential purchasing challenges, and achieve a more detailed understanding of their target audience. Understanding the customer journey from awareness to purchase can help marketers identify and eliminate any persistent obstacles.

This data is instrumental in evaluating the performance of advertising campaigns and justifying marketing budgets.     

Behavioural data enrichment example: 

An organization that offers online software products aims to refine its marketing strategy to drive sales growth. The company can leverage web analytics tools to gather insights into how visitors engage with their website. By integrating this data with information on demographics, interests, and behavioural trends, the organization can achieve a deeper understanding of its target market and the factors that sway their purchasing decisions. For example, they may observe that certain age groups are more engaged with the website and more inclined to complete a purchase. Additionally, they can identify potential barriers such as intricate website navigation or ambiguous checkout processes. By resolving these issues, the company can enhance the customer experience and improve the chances of securing sales.