Are you set to apply lead enrichment techniques? Here are some approaches to help you get started.
1. Clarify Your Needs and Establish Customer Profiles
The initial step involves understanding the type of information to gather from customers to qualify them and provide a satisfactory experience. Decide on the data you require and its application. For example, if it is necessary to ascertain a prospect’s position within their company’s hierarchy to recommend the correct product, ensure that this information is collected.
2. Assess Your Data Set
Analyse the quality and correctness of the data you currently hold. Investigate your CRM systems and other data collection points to confirm their validity and relevance. This analysis will assist you in identifying any shortcomings in your records or any data that may not be captured by other means. Leads Bridge provides a streamlined approach to managing customer and marketing data across diverse platforms through our extensive CRM integration capabilities.
Identify Sources of Data Enrichment
Determine the data sources you will utilize according to the specific information you require. For instance, if you are seeking a prospect’s job title, it may be beneficial to leverage a platform such as LinkedIn as a primary data source or lead generation hub. You can acquire the necessary data through methods such as web scraping, manual searches, purchasing datasets from LinkedIn, or engaging a specialized enrichment service.
Divide customers into segments and improve their data quality
Ultimately, refine your data sets to correspond with your customer segments. Enhance these segments by incorporating additional relevant data and develop tailored content and experiences for each customer type. Leverage the information you have gathered to design distinct journeys for various prospects and formulate marketing and sales messages that resonate specifically with them.
Automate enrichment with Lead Conduit
Lead Conduit by Active Prospect is a sophisticated lead optimization solution that enhances lead quality through real-time enhancement using a variety of data services. It connects with an extensive selection of data providers, including Clear bit, Full Contact, and Experian, which offer essential data enrichment services. These providers supply a wealth of information, covering aspects such as job titles, company specifics, social media profiles, and personal interests. By incorporating this enriched data into their lead profiles, businesses can develop a more nuanced understanding of their leads, enabling them to refine their marketing and sales strategies accordingly.